The Advertising Agency Business: The Complete Manual for Management & Operation
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Product Description
When the first edition of Herbert Gardner’s The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight short, easy-to-read chapters, you will find out how to: Start an agency Manage your agency profitably with key f… More >>
The Advertising Agency Business: The Complete Manual for Management & Operation
5 Comments
Hillary Bressler
February 20th, 2010
at 5:43am
Rating: 5 / 5
I am in my 3rd of starting an advertising agency, and this book was just what I needed. Some of the things I learned will help be grow my agency business in the future.
J. Malnar
February 20th, 2010
at 8:14am
Rating: 4 / 5
I bought this book when I was marcoms manager on the side of agency’s largest client. I wanted to get an insight into how an agency operates, and this book was only partly useful. If I was managing director of an ad agency I would probably find it more directly usable. It gives a lot on the financial side of running an agency. I dont think the MD of my former agency has got one :)
Jeff Kaldahl
February 20th, 2010
at 8:57am
Rating: 1 / 5
I read this book in hopes that it would teach me a little more about agency financials. All it did was affirm that I knew it already. Any business person that has a good grasp on financial information has all the tools they need to start an agency and can avoid buying this book.
T. Green
February 20th, 2010
at 11:12am
Rating: 4 / 5
This book gives a good sense on how to handle agency finances. Alot of the concepts are along the lines of an Olgilvy book but this author breaks the contents down. The book is easy to understand and does not contain alot of big words that need to be looked up in order to understand the information being conveyed. Overall good buy.
Anonymous
February 20th, 2010
at 12:39pm
Rating: 4 / 5
I read this and thought: what a reality check! Tons of people filter through agencies on their way to some other gig. But some people are staying in the agency world for good, in some capacity or another. They should all read this book.
There’s not always one right answer as to how to run your agency, but there are, thankfully, some standard business practices and parameters, which are plainly described in this book.
I think it makes for a more balanced and effective agency.
The price is right. There’s a lot of truly useful information you can share. It helps to demystify and guide. Even if you’re not in a position to control the business side of your company, having this book sitting on your desk is kind of empowering. I’m glad I bought it.