Do we need mobile websites? The simple answer to this question is yes. Over 1 billion people are using smartphones and their number is expected to grow double very soon. Customers are using mobile phones and it is comparatively easy for businesses to target them. There are several elements that one has to keep in mind while designing a mobile website. Probably dozens of technical requirements have to be kept in mind while preparing mobile friendly website. In this regard, the layout and content development according to various mobile models is the most im
portant element n mobile website designing.
Mobile App or Mobile Site?
To meet this need, the simplest solution is to develop a mobile application for separate mobile platforms. Today, we see hundreds of thousands of mobile apps for Android, BlackBerry, Windows and iOS platforms. If you are able to prepare a mobile friendly website, you can save you lots of cost. Instead of developing applications separately, get a mobile friendly website that could be loaded in any device.
In this regard, you need to plan your content and outlay of the website. See, what if a customer opens your website in a mobile browser, he gets some wrong content or presented in a wrong manner, with sluggish download. The simple answer is, ‘bounce’. The visitor will bounce back from the website and leave it to some competitor’s.
Exploding Mobile Traffic:
Mobile traffic is exploding. You can imagine it from the fact that 87% of Americans own a mobile phone and according to HFI, 67% of the customers said that if they knew that the vendor has a mobile website, they would prefer accessing it over their smartphone.
Gartner has predicted that by the year 2016, the number of mobile users will cross 2 billion. Technology companies like Google and Facebook are investing and earning millions of dollars from mobile market. They are capitalizing on mobile advertisement and grab public attention on their smartphone devices.
How to Effectively Design them?
There are two options; either you develop a website by yourself or hire some professional web designer or mobile app developer. In any case, there are few points that you need to keep in mind while designing a mobile website. If followed properly, they will increase the probabilities of your website’s success.
· Make a simple and easily navigable website
· Provide easy scrolling experience, where the users are able to find required information easily.
· Take care of main features (home, back, options) on every page of the site to help user navigate easily.
· Plan, prioritize and present the content according to the user needs.
· If you keep font size a little above than normal, it will remove the need for zooming.
· Keep you headings and content as short and concise as possible. This means your headings and tabs should be comprehensive and clear.