Blog Like a Pro
Killing Us Softly part 2 of 4
Jean Kilbourne’s pioneering work helped develop and popularize the study of gender representation in advertising. Her award-winning Killing us Softly films have influenced millions of college and high school students across two generations and on an international scale. In this important new film, Kilbourne reviews if and how the image of women in advertising has changed over the last 20 years. With wit and warmth, Kilbourne uses over 160 ads and TV commercials to critique advertising’s image of women. By fostering creative and productive dialogue, she invites viewers to look at familiar images in a new way, that moves and empowers them to take action.
about 4 months ago
You’re asking me if the Jonas Brothers are portrayed as weak? Is that a trick question?
Men are increasingly being sexualized just as women are. The different is in what gender specific molds society wishes to create. To be more specific we don’t know who we truly are. We have been engineered (socially) into certain roles and those roles change as the times change. Men are sexualized nearly as often as women these days.
about 4 months ago
It is the same but from a different perspective. Now if we do onto porn.. then the roles change and women become heavily subordinate. But in pop culture men are sexualized just as much as women.
about 4 months ago
this is true but it doesn’t invalidate her point. patriarchy is bad for everyone except those in power (and you could make a case it’s bad for them too, but I digress). it doesn’t just hurt women, it hurts men too. everyone gets objectified; women perhaps more so than men, but in the end everyone loses.
about 4 months ago
she’s referring to somatotype. more specificially ectomorphic or (maybe sometimes) mesomorphic.
about 4 months ago
silencing is a key part of objectification and the first step towards abuse and domination, both at an interpersonal level and a systemic level.